LeakLift field notes
How to find lost revenue on your business website
Lost revenue is rarely one obvious problem. It is usually a chain of small leaks across messaging, trust, next steps, and follow-up.
Start with the money path
List the actions that create revenue: calls, forms, bookings, consult requests, purchases, or repeat orders. Then check whether each path is obvious on mobile.
Review trust near the decision
Reviews, proof, guarantees, credentials, before-and-after context, and clear expectations should appear close to the moment someone is deciding whether to act.
Measure the follow-up gap
A website can do everything right and still leak revenue if leads wait too long, receive generic follow-up, or never get a clear next step.
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